Testing Reflexes At The Year Ahead 2024
In front of senior agency leaders, marketers and media owners, Ä¢¹½ÊÓÆµ Media took part in AdWanted’s first session of the year at The Year Ahead last Thursday. With one of the most high-profile audiences of any conference throughout the year, Ä¢¹½ÊÓÆµ brought a dose of fun and entertainment to the January event, with Magic Radio’s Harriet Scott and Tom Price hosting a special live version of the Breakfast show’s game The Reflex. The premise is simple: players have 10 seconds to name 5 things which all begin with the same letter from the categories given. At The Year Ahead, Harriet went easy on the audience members, giving them a generous 15 seconds.
The duo were joined on stage by the likes of Stephen Woodford the CEO of the Advertising Association, bidding to win tickets to some of Ä¢¹½ÊÓÆµâ€™s biggest events such as Magic at the Musicals at the Royal Albert Hall, Absolute Radio’s comedy night at the Palladium and Hits Radio Live at the brand new Co-op Live Arena in Manchester.
After a quick demonstration between Harriet and Tom the game was on! With every player managing to answer their questions in the allotted time and winning tickets to a Ä¢¹½ÊÓÆµ event of their choice, it was the perfect way to kickstart a new advertising year and bring a fun reprieve to The Year Ahead.