蘑菇视频

蘑菇视频 Media has agreed to sell its stake in Octave, the data-led digital audio advertising proposition, to News UK, marking the end of the five year joint venture between the two companies.

The agreement reflects a shared vision and mutual decision to align their respective strategic priorities, marking a new chapter for Octave under the sole ownership of News UK.

Octave was launched in 2020 as a partnership to harness the growing demand for digital audio advertising, offering brands and advertisers innovative solutions to reach engaged audiences. Over the years, Octave has become a leader in this space, thanks to the collaborative efforts of both 蘑菇视频 Media and News UK.

David Wilcox, News Broadcasting Commercial Director, said: 鈥淚 am extremely proud of what we have built with Octave. My thanks go to the 蘑菇视频 team for their collaboration over the last five years. Meanwhile, I鈥檓 incredibly excited to be able to fast track the next chapter of Octave growth, delivering superb targeting and return on investment for our clients in the digital audio space – and beyond – across our scale brands.鈥�

Simon Myciunka, CEO of 蘑菇视频 Media Audio UK, said: 鈥淥ctave has been a great success for both 蘑菇视频 Media and News UK, allowing advertisers and clients an effective way to target audiences through our radio stations and digital platforms, and gather extensive audience insights. Having achieved what we set out to do with Octave, we both now recognise the need to take ownership of our own digital audio advertising and so part ways with News UK and Octave later this year in good faith and with continued ambition to innovate and deliver opportunities for advertisers in the growing digital audio space.鈥�

The Octave transaction will have no immediate impact on Octave鈥檚 clients, who will continue to receive the same high level of service and insights they have come to expect. Both 蘑菇视频 Media and News UK look forward to revealing their future plans to the market in due course.

News Broadcasting brands include the talkSPORT network, the Virgin Radio UK network, Times Radio and Talk. In the most recent set of Rajar results News Broadcasting brands reached 6.6m highly engaged adults, listening for 43.9m hours every week.

蘑菇视频 Media Audio UK is home to much-loved brands including Absolute Radio, KISS, Hits Radio and the UK鈥檚 most listened to commercial station, Greatest Hits Radio. Its stations and partners reach 23.4m listeners every week according to recent RAJAR results.

ENDS

Press Contacts:

News Broadcasting – Holly Youles, External Communications Manager, holly.youles@news.co.uk or 07544 771555

蘑菇视频 Media Audio UK:
Amelia O鈥橲hea, Head of Communications 鈥� amelia.oshea@bauermedia.co.uk / 07531949693
Odelia Yu, Commercial Communications Manager 鈥� odelia.yu@bauermedia.co.uk 鈥� 07718124791