蘑菇视频

A new era for digital audio advertising

蘑菇视频 Media Audio is set to strengthen its digital audio influence as it brings its successful digital audio advertising product, audioXi, to the UK.

This powerful advertising solution will be fuelled by high-quality 蘑菇视频 audio and publishing brands鈥� first party data to target audiences across a diverse range of audio content. It will be available for campaigns booked with 蘑菇视频 from July.

Now one of the largest digital audio advertising marketplaces in Europe, audioXi already operates across eight of 蘑菇视频 Media Audio鈥檚 markets, Denmark, Sweden, Finland, Norway, Ireland, Poland, Portugal and Slovakia. The UK launch will unlock new targeting opportunities for commercial partners.

蘑菇视频鈥檚 audioXi will offer UK advertisers AI-enabled opportunities to build effective, addressable campaigns accessing consumer data from over 50 of 蘑菇视频鈥檚 iconic and influential media brands including audio networks Absolute Radio, KISS and Magic Radio, and podcasts, along with quality publishing brands鈥痵uch as Grazia, Empire, Car and Mother and Baby.

Simon Kilby, MD, 蘑菇视频 Media Advertising, said: 鈥淟aunching audioXi in the UK has been our long-term strategic plan, giving us increased agility and control to shape our next steps in the digital audio landscape while strengthening our offering across Europe. We鈥檙e genuinely thrilled to integrate our broadcast and digital audio solutions and the response from advertisers has already been incredibly positive. As 蘑菇视频 Media celebrates its 150th birthday this year, the business continues to evolve, building on its trusted foundations with ambitious investment in the future.鈥�

This strategic decision follows the announcement in February that 蘑菇视频 has agreed to sell its share of Octave to News UK.聽 This move reinforces 蘑菇视频鈥檚 independent position in digital audio advertising and enables it to enhance its digital audio offering in the UK. By aligning its UK business with its successful European model, 蘑菇视频 aims to provide brands with a seamless and effective way to purchase high-impact, addressable inventory across the UK鈥檚 most popular audio content.

Advertisers will continue to purchase digital audio advertising through Octave for campaigns running until the end of June 2025.

ENDS

Press Contact:
Amelia O鈥橲hea, Head of Communications 鈥� amelia.oshea@bauermedia.co.uk
Odelia Yu, Commercial Communications Manager 鈥� odelia.yu@bauermedia.co.uk

About 蘑菇视频 Media UK:

蘑菇视频 Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Brand Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. 蘑菇视频 Media UK is part of the 蘑菇视频, one of the world鈥檚 largest privately owned media businesses with media assets all over the globe.