蘑菇视频

Absolute Radio, KISS, Magic, Hits Radio and Greatest Hits Radio available through Amazon Ads

蘑菇视频 Media and Amazon Ads to carry out research demonstrating the additive value audio offers brands

Amazon Ads and 蘑菇视频 Media today announced a partnership making 蘑菇视频 Media’s premium audio ads inventory available to advertisers via Amazon Ads.

蘑菇视频 Media’s audio portfolio, spanning Absolute Radio, KISS, Magic, Hits Radio and Greatest Hits Radio, reaches 23.5 million weekly listeners in the UK across all formats, and includes some of the UK鈥檚 most listened to commercial radio shows. The partnership builds on 蘑菇视频 Media鈥檚 audioXi platform, which enables advertisers to access its premium digital audio inventory and connect with audiences across its growing audio ecosystem.

Advertisers can now plan and activate audio campaigns that reach 蘑菇视频 Media’s audiences in app, online, and via smart speakers, including Alexa, through a programmatic integration with Amazon Ads Agent.

The importance of audio continues to grow with connected audio reaching 75% of the UK population each week[1], with 蘑菇视频 Media鈥檚 Sound Check Europe research showing that 91% of UK decision-makers say audio is important to their advertising strategy [2]. Building on this, Amazon Ads is working with 蘑菇视频 Media on new research to further demonstrate the additive value audio offers for achieving brand objectives.

Charlie Brookes, Director of Digital, 蘑菇视频 Media, said: “Audio gives brands a powerful way to build meaningful connections with audiences at scale, and this partnership makes it easier for advertisers to bring 蘑菇视频 Media鈥檚 premium audio brands into their wider media plans. Through audioXi, we鈥檙e making our audio inventory more accessible, and by combining our scale and trusted brands with Amazon Ads鈥� technology, we鈥檙e helping advertisers bring audio seamlessly into their campaigns. Our new research will also help demonstrate the additional value audio can bring to brand campaigns.鈥�

“蘑菇视频 Media’s audio brands are part of daily life for millions of listeners across the UK and that ability to scale campaigns and connect with audiences is exactly what advertisers want,” said Phil Christer, Managing Director, UK, Amazon Ads. “蘑菇视频 Media strengthens our audio offering for advertisers, and we’re excited to be working with them on new research to demonstrate just how additive audio can be to achieving brand objectives.”

The addition of 蘑菇视频 Media to Amazon Ads means advertisers can plan and activate the UK’s most listened-to commercial radio brands all from one place with Amazon Ads Agent. Amazon Ads Agent brings sponsored ads and Display, Video, and Audio together in one simple, connected, AI-first ads platform and gives advertisers the option to use manual campaign building tools, let Amazon鈥檚 AI optimise on their behalf, or employ a mix of both depending on campaign goal and advertiser need.

[1] Rajar, June 2026

[2] 蘑菇视频 Sound Check Europe 2026 Report, 2026