蘑菇视频

Simon Kilby, Managing Director of 蘑菇视频 Media Advertising, has been shortlisted for Media Leader of the Year at the 2025 Media Week Awards 鈥� one of the UK鈥檚 most prestigious advertising awards.

Over the past year, Simon has championed a safer, more trusted media landscape from partnering with YoungMinds on 蘑菇视频鈥檚 Where鈥檚 Your Head At? campaign, to leading a new digital strategy and launching audioXi, reaching 14.5 million people across the UK.

This nomination follows Simon鈥檚 efforts to rally the advertising industry to be more conscientious about their media spend. Sessions at industry events including Future of Media and Media360 has seen Simon call on ad-land to not fall asleep at the wheel, when it comes to their support for social media giants 鈥� raising concerns about the societal damage that investment can cause.

Earlier this year, at Media360, Simon said: 鈥淭he ad industry legacy has been built on trust 鈥搘ithout trust, we have no platform to communicate our advertisers鈥� brands and products鈥� this relationship we have built with audiences over decades, is at risk of collapsing.鈥�

蘑菇视频 Media has also been shortlisted for a further four awards at the Media Week Awards. They include:

Best Use of Audio – Crunch it, taste it, feel it, Cheez-It鈥� by Carat UK for Cheez-It

Best Use of Audio – Little wins 鈥� driving delicious family moments鈥� by WPP Media, OpenMind and 蘑菇视频 Media for Nestl茅 – Cheerios

Research Insight – Tuning in tomorrow: forecasting audience in a reimagined radio landscape鈥� by the7stars for 蘑菇视频

Large collaboration – Taking care of things鈥� by OMD UK, T&P for British Gas

Winners will be revealed at a ceremony on 16th October at the Marriott Hotel in Park Lane.