蘑菇视频

VOXI Mobile and 蘑菇视频 Media鈥檚 KISS are leveraging their longstanding partnership to launch The Ex-Orcism, a cross-platform Halloween campaign designed to deepen audience engagement through standout storytelling, cultural connection, and platform-led content.

Launching in mid-October, The Ex-Orcism will banish the ghosts of past relationships through a series of VOXI-powered content across KISS Breakfast with Jordan and Perri and social media, culminating in a finale moment on Halloween itself.

Listeners of KISS Breakfast will be invited to share their story of why their 鈥渆x鈥� needs聽 banishing this Halloween – with stories amplified on-air and across social platforms. Over three weeks, listener stories will be shortlisted on air, with the audience voting on which 鈥渆x鈥� deserves to be banished. Throughout the campaign participants will be given the chance to win prizes, as well as a holiday for the overall winner.

Audience voting, live reveals, and short-form social formats will extend engagement across Instagram and TikTok, ensuring content is optimised for KISS鈥檚 younger, mobile-first audiences.

The campaign will finish with a video-led finale designed to create high-impact, shareable content. Staged in a haunted manor house, ex-Love Island contestants will debate the finalists鈥� stories in a theatrical setting. Each relationship will be represented by a symbolic memento – from a hoodie to a holiday souvenir – which is cast, Traitors- style, into the fire as part of the 鈥渂anishment.鈥�

On 31st October, the final day of the campaign, VOXI will take full ownership of Halloween on KISS, with hourly credits, live reads, and 30鈥� spotlights across the day, maximising the brand鈥檚 presence on-air.

Rebecca Frank, Content Director, KISS, commented: “At KISS we are all about those big cultural moments that get our audience talking, sharing and 100% involved 鈥� so Halloween is the perfect excuse to go all in.聽 VOXI: The Ex-Orcism gives Halloween a uniquely KISS twist: bold, cheeky and impossible not to get involved in.鈥�

Simon Kilby, Managing Director, 蘑菇视频 Media Advertising, said: “KISS is all about creating bold, culturally relevant campaigns that really connect with our audience wherever they are. Partnering with VOXI on The Ex-Orcism is the perfect example of that – turning a Halloween idea into a cultural moment that delivers real value for both brands and shows 蘑菇视频鈥檚 strength in building meaningful, audience-first partnerships.鈥�

Jordan Stone, Head of Brand, VOXI Mobile, added: 鈥淰OXI Mobile is built for the social-first generation 鈥� creative, always sharing, and always connected. Our Ex-Orcism campaign taps into that energy, turning Halloween into a moment of real-time storytelling and audience participation across the platforms they love most. By partnering with KISS, we鈥檙e bringing relatable stories to life in a bold way that鈥檚 mobile-led, socially charged, and designed to spark conversation across TikTok, Instagram, and beyond.鈥�